About
me
Started in Anthropology before switching to Design. Turns out, I'm equally fascinated by why people do things and how technology shapes those behaviors. Design sits right at that intersection. Over 8+ years, I've designed mobile navigation for BMW's 14 million users, co-founded a startup, and led UX transformation for energy providers across Europe. My work spans from product development to scaling enterprise platforms, always focused on understanding what people actually need and building experiences that deliver it.
I'm drawn to complex problems. The kind where user needs, technical constraints, and business goals don't obviously align. Whether it's designing AI-driven search that stays understandable, or building cross-platform systems that respect native conventions, I love figuring out how to make sophisticated technology feel intuitive. The best work happens through true collaboration. I've worked with engineering teams across three countries, mentored designers, and aligned stakeholders on ambiguous problems. Clear communication isn't a nice-to-have. It's how great products get built. Right now, I'm exploring what's next. I'm drawn to teams that move fast, embrace uncertainty, and prioritize learning over perfection. If you're working on something challenging, especially in mobile, search, or exploratory spaces, let's talk.